Providing market intelligence for more than 35 years

In The News

Fox CEO James Murdoch Says Streaming Platforms Better Business Than Going Direct-to-Consumer

Nonetheless, Dish Network's (DISH) Sling TV is said to have attracted about 1 million subscribers since launching nearly two years ago, according to Parks Associates, a Dallas industry monitor. Fox is on Sling TV as well as Sony's (SNE) PlayStation Vue and DirecTV Now, which began operation last Wednesday.

From the article "Fox CEO James Murdoch Says Streaming Platforms Better Business Than Going Direct-to-Consumer" by Leon Lazaroff.

Previously In The News

When it comes to live sports, consumers show streaming services the money

“Sports content drives eyeballs, advertisers know it, streaming services know it,” said Eric Sorensen, senior analyst with Parks Associates. From the article, "When it comes to live sports, consume...

Ford and Lincoln Unveil New Digital Experience for Enhanced Connectivity

A recent study by Parks Associates in 2022 highlighted that the average U.S. household now owns 16 connected devices, reflecting an intertwined relationship between digital and daily life. From the...

The Smart Money: How Smart Homes Are Reshaping the Insurance Industry

According to Parks Associates research, 42% of U.S. households have at least one smart home device, and the highest adopted device is the video doorbell – now in 20% of U.S. internet households. Cu...

Monitoring Matters: The Real Cost of False Alarms

In some recent studies, including ones by Parks Associates, false alarms are one of the most distressing and problematic events that can occur for a subscriber or security system user. From the art...