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In The News

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs.

From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

Previously In The News

Top Smartwatch Daily Activities: Fitness Tracking, Notifications

The idea of consumers treating smartwatches as voice communication devices to make and receive phone calls hasn’t quite materialized. Rather, smartwatches are being used more as devices for activit...

Sony Goes All In on PlayStation

Sony has also been trying to make the PS4 a set-top box. Channel packages for its PlaySation Vue streaming-TV service start at $30 a month in some places and include programming from U.S. broadcast ne...

Can Samsung Kill Siri?

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Not surprising, millennials are most likely to partake (46%), but -- as the...

63% In U.S. Say They Are Not Aware Of Virtual Reality

The study from Parks Associates found that more than half (63%) of U.S. households say they are not familiar with or know nothing about VR. Younger generations appear to be more familiar with virtu...

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