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In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

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According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...

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