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In The News

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers.

From the article, "Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement" by David Satin.

Previously In The News

The Internet Of Things By The Percentages: The Year-End View

"...An updated view of IoT, at least from a percentage standpoint, with the source of each at the end: 43% -- Percentage of U.S. households with broadband that plan to purchase a smart home device...

How to get $85 if you’re an Austin Energy customer

Smart thermostats are an increasingly popular purchase for home and business owners. According to data from Parks Associates, smart thermostats account for more than 40 percent of the nearly 10 millio...

40 Million Cars Connected To The Internet; 64% Want It

More than 40 million U.S. vehicles will be connected to the Internet by the end of this year, according to Parks Associates. And it looks like that’s just the start, with the number climbing steadily...

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The revamp aims to invigorate viewer interest in Sling TV amid a growing roster of online video services, including forthcoming offers from Apple Inc. and AT&T Inc. Dish doesn’t disclose its Sling sub...

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