Register

I agree with the Privacy Policy

In The News

Functionality, Brand Fuel Smartwatch Choices

June 23, 2015

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well.

According to new research from Parks Associates, more than half (58%) of smartwatch owners made their purchase decisions based on the device’s features and functionality. Next among their deciding factors was brand (49%), followed by the device’s design and fashion appeal (30%).

“Our data shows product appearance is the third most important factor. The manufacturers are beginning to pay more attention to the design and appearance of [the devices],” Tejas Meheta, research analyst with Parks Associates, tells Marketing Daily.

From the article "Functionality, Brand Fuel Smartwatch Choices" by Aaron Baar.

Previously In The News

After Uber's stumble, is it Lyft and Sidecar's time to shine?

Parks Associates analyst Tejas Mehta agrees the bad press won't change much unless Lyft and Sidecar add more investors and find a new way to stand out. "Lyft has been competing with Uber on pri...

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report. During the first three quarters of 2014, 10 percent of US households with a...

Apple TV's YouTube app gets a rare overhaul

Meanwhile, over-the-top boxes like Apple TV are surging in popularity. Research group Parks Associates estimates sales of such streaming-media devices will top 57 million worldwide in 2018, nearly...

Uber homes in on safety initiatives amid concerns

While Uber is forging ahead with its initiatives, tangible safety improvements may take time, said Parks Associates research analyst Tejas Mehta. "Uber's new safety initiatives are an acknowled...

‹
1
2
3
4
5
6
7
8
9
10
...
46
47
›