Providing market intelligence for more than 35 years

In The News

Gaming Console Adoption In Significant Decline

Parks Associates has published European research showing a steady decline in gaming console adoption in France, Spain, and the UK while remaining flat in Germany. Continued consumer adoption of mobile gaming as well as the availability of gaming on streaming media devices has played a key role in the decline.

“France’s gaming console adoption dropped from 59 per cent in 2013 to 49 per cent in 2015, and the impact reaches beyond gaming,” said Brett Sappington, Senior Research Director, Parks Associates. “Game consoles remain one of the key elements of the connected home, but other devices are gaining importance, including smart TVs and streaming media players. As penetration of game consoles declines in global markets, companies will have to make difficult decisions regarding which platforms to support as they fund video games or digital media apps.”

From the article "Gaming Console Adoption In Significant Decline" by www.advanced-television.com

Previously In The News

PCCW Media launches Viu OTT video service

Global research group TDG* estimated that global advertising revenue from OTT TV is expected to grow nearly four-fold between 2015 and 2020. By 2020, OTT TV ad revenue will be approximately US$40 bill...

‘Subscription Fatigue’ Not Slowing OTT Proliferation After All: Research Firm

The popular “subscription fatigue” narrative is that consumers have topped out on the number of over-the-top services they’re willing to pay for and are now in pruning mode. But Parks Associates—wh...

SVOD MARKET: Survival of the Fittest

Perhaps the bigger surprise is that more haven’t exited the market — yet. “We’re finding that there are many services that are … getting enough subscribers just to be able to be sustainable,” Brett Sa...

Comcast Pursues Bigger Piece Of Smart Home Market

“First and foremost, we have over the past year and a half focused heavily on disrupting the home security market,” Dan Herscovici, senior vice president and general manager of Xfinity Home, said in a...