Providing market intelligence for more than 35 years

In The News

Gear Up for a Flood of IoT Support Requests

Growth of the Internet of Things in broadband households extends the life, utility and functionality of all connected solutions in the home. It also puts new pressures on existing support solutions to meet consumers' expectations.

Sixteen percent of U.S. broadband households owned a smart home device, and nearly 40 percent planned to buy a smart home product in the next 12 months, suggests a research report Parks Associates released last month. Many of those devices will be self-installed.

By their nature, smart home devices open new and ongoing demands in functionality and interoperability, which become increasingly complex with the addition of every new device. As a result, smart home devices could prompt more than 7 million support requests in 2015, and that number could grow to nearly 11 million by 2019.

From the article "Gear Up for a Flood of IoT Support Requests" by Patrice Samuels.

Previously In The News

How to protect your Cyber Monday packages from porch pirates this holiday season

Video doorbells are also a growing in popularity across the U.S. In the second quarter of 2023, 20% of U.S. households had a video doorbell, according to the Smart Home Consumer Insights Dashboard pro...

From FAST channels to co-viewing, CTV advertising will look different in 2024

Free ad-supported television is growing dramatically. According to Parks Associates, U.S. ad-supported streaming households surged to 41% in this year’s third quarter, up from 31% in Q1 2023.  From...

Why the Matter standard is becoming critical in smart home purchases

The Matter certification is quickly becoming a must-have for U.S. households looking to purchase smart home devices, according to new findings from market research firm Parks Associates. Parks...

3 Tips for Assessing Your Product Lines for 2024

A report released by Parks Associates this year found that small, local security dealer businesses are struggling to keep up with national tech-first, online-first players with a presence in multiple...