Providing market intelligence for more than 35 years

In The News

Global government spending on Internet of Everything skyrockets

Tom Kerber, an analyst at Dallas-based Parks Associates, believes many governments struggle with getting funding for IoT initiatives and must prove how they can help lower costs or improve revenue.

“The approval process in the public sector can be a challenge,” Kerber says. “Many different verticals within the public sector such as water and electricity can benefit from a combined infrastructure but are used to working independently. The very bureaucratic process has to be adjusted to take advantage of the opportunities that present themselves.”

From the article "Global government spending on Internet of Everything skyrockets" by Mary Ann Azevedo.

Previously In The News

Research: Homeowners Would Switch Insurance to Those That Offer Smart Device Discounts

Parks Associates’ research study, Insurance Opportunities in the Smart Home, finds that one-third of U.S. internet households with homeowner’s/renter’s insurance would switch providers to acquire smar...

Is the Future of Smart TVs Ad-Supported?

As Elizabeth Parks, President and CMO of Parks Associates, details on a LinkedIn post mulling over the recent buyout of Vizio by Walmart: “For TV manufacturers and smart TV platform owners alike, t...

New Strategies For Growth: Insights From The PowerHouse Alliance

According to Parks Associates, smart home device adoption is increasing, with nearly 30% of U.S. internet households now having three or more smart home devices. Additionally, as we are seeing smart h...

Smart Technology for a superior customer experience

In a recent Parks Associates study, residents consistently provided higher ratings for properties that provided smart home devices versus those that didn’t. Roughly 74% of participants* rated energy s...