Providing market intelligence for more than 35 years

In The News

Going Deep: Can 360 Imaging Take Off?

At this pace, the total 360/VR camera category will be a “niche within a niche” of the larger action camera market, Gill predicted. Greater adoption is currently inhibited by the cost and hassle of purchasing additional hardware such as memory and storage, Gill said, plus the accessories and software needed to view and edit spherical content.

Consumer familiarity with virtual reality in general is also fairly low. In a recent survey, the research firm Parks Associates found that over 60 percent of U.S. broadband households knew “little or nothing about virtual reality.”

From the article "Going Deep: Can 360 Imaging Take Off?" by Greg Scoblete.

Previously In The News

Study: Pay-TV Declines As Hybrid & Free Streaming Models Rise

There’s a massive change in the media industry as legacy pay-TV services are declining and streaming options are rising; however, these companies are shifting to meet consumer’s needs, according to Pa...

32% of US households subscribe to a paid security service

Parks Associates Smart Home and Security Tracker shows that 42% of all US households with internet own some kind of security solution, either via a security system, or via a smart camera or video door...

Apple TV+ serves MLS Sunday matches, expands Season Pass distribution partnerships

Bringing another marquee sports night could be good for Apple TV+, which by some estimates lags well behind other major SVODs in terms of U.S. uptake. And in a recent column on StreamTV Insider...

The Smart Home in 2025: Outlook and Opportunities

This week, Jennifer Kent, Vice President of Research at Parks Associates, joined Fiber for Breakfast and shared insights into the latest trends and innovations shaping the smart home market. Parks...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive