Providing market intelligence for more than 35 years

In The News

Google developing next-gen Chromecast streamer

Turning the new Chromecast into a fully fledged Android TV device could also be an important retail addition as Google attempts to cut into the streaming platform lead of Roku (36.9 million active accounts at the end of 2019) and Amazon's Fire TV (about 40 million active users). According to a Parks Associates study from the fall of 2019, Chromecast made up just 11% of the US media streaming device market, down from 21% three years earlier.

From the article "Google developing next-gen Chromecast streamer" by Jeff Baumgartner.

Previously In The News

Parks Research: Technology Perceived Value Spikes During Pandemic

The COVID-19 pandemic has increased the perceived value of technology in 53% of broadband households, according to a Parks Associates’ survey. The study, “COVID-19: Impact on Consumer Spending and...

Millions of US broadband users falling victim to identity theft

The study was carried out by research specialists Parks Associates, which highlighted how with more of us using IoT devices and everyone having multiple online accounts, there are potentially rich pic...

Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...

11 Real Costs Of A Corporate Data Breach

Security breaches cost a lot of money. In the U.S., the average data breach costs $5.4 million. The average cost, globally, of a compromised record rose 9 percent in 2014 to $145; costs in the U.S. ro...