Providing market intelligence for more than 35 years

In The News

Google finally has a successful long-term product, so now it's killing it

A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it shows that there is a competitive market that Google and others can compete in.

Parks Associates’ recently released Tech Ecosystem Dashboard reveals Roku is the most popular brand of streaming media players, followed by Amazon.

From the article, "Google finally has a successful long-term product, so now it's killing it" by Vinayak Guha

Previously In The News

3 reasons why your cable bill keeps going up

Between 1995 and 2013, the average price of an expanded basic cable package has increased by 6.1% each year, according to the FCC. Brett Sappington, the director of research at Parks Associates, a...

300MN 4K TVs to be sold by end of 2019

More than 330 million 4K Ultra HD TVs will be sold globally by the end of 2019 according to connected CE research from Parks Associates. That's an increase from just two million in 2013, while the...

Nearly half of Western European broadband homes have smart TV

Research from Parks Associates has revealed that 45% of Western European broadband households own a smart TV. SES-09 Boeing Satellite SystemsGermany is the region's smart TV hot spot with the highe...

Most US broadband homes now watch OTT monthly

The research, from Parks Associates, also found that more than 25% of households use two or more services. "Despite impressive penetration, growth of US OTT services has slowed recently, indicating...