Providing market intelligence for more than 35 years

In The News

Google finally has a successful long-term product, so now it's killing it

A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it shows that there is a competitive market that Google and others can compete in.

Parks Associates’ recently released Tech Ecosystem Dashboard reveals Roku is the most popular brand of streaming media players, followed by Amazon.

From the article, "Google finally has a successful long-term product, so now it's killing it" by Vinayak Guha

Previously In The News

Smart Home Pricing Strategies and Financing Solutions

According to Parks Associates, 31% of U.S. households have a smart home security system. As more products and manufacturers enter the market and it becomes more competitive, product pricing also needs...

The Smart Money: MDU Technology Overview

Parks Associates' recent custom research with SKBM reveals the impact of new tech in multifamily housing. The impact of these solutions can vary widely, depending on the age of the building and the...

Experts Say These Smart Security Upgrades Add the Most Home Value

When it comes to the smart home, security devices are very high on the list of things buyers want: A Security.org study showed that 78% of homebuyers would be willing to pay more for a home that comes...

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...