Providing market intelligence for more than 35 years

In The News

Google Home now has a screen — and, soon, Spotify

The small, candle-shaped speaker equipped with the artificial-intelligence personal helper Google Assistant, has sold about 300,000 units since hitting the market in October, according to research and consulting firm Parks Associates. But it remains a distant second to Amazon’s Echo which sold 14 million units in 2016 and expected to do better this year.

“They’re out for domination and being the biggest and best,” Parks Associates analyst Brad Russell said. “People are familiar with Google, and they want the experience to cut across interfaces. And Google wants to be the user interface of choice, no matter where you are or what you’re doing.”

From the article "Google Home now has a screen — and, soon, Spotify" by Nicholas Cheng.

Previously In The News

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...

How insurers are using smart-home technology

A growing number of insurers are following suit, partnering with smart-home technology companies to prevent and manage claims while also enhancing their value proposition, says Jennifer Kent, vice pre...