Providing market intelligence for more than 35 years

In The News

Google Makes Up 23% Of US Streaming Devices Sold In 2014

Google’s Chromecast may have been the most popular streaming device of its kind for some time, but that no longer seems to be the case. This shouldn’t be especially surprising given that there are a handful of other options out there now which take the form of an HDMI dongle that plugs directly into your TV, most notably Amazon’s Fire TV Stick, and ROKU’s 3500R streaming stick. That’s also in addition to other streaming devices like the Amazon Fire TV, ROKU’s other streaming media boxes and Apple’s Apple TV. According to a recent report from Parks Associates, the streaming media device brand which holds the top spot is actually ROKU , with Google trailing close behind in second and Amazon coming behind them both at number three.

All together the three devices reportedly make up a total of 86% of sales of the streaming device market, but separately ROKU’s devices hold about 34 percent while Google takes up 23 percent. Amazon’s percentage isn’t listed but the chart shows that they clearly come in ahead of Apple, and the four companies mentioned are the only four brands reported according to Parks Associates. It’s worth mentioning these are also recorded sales and shipment numbers from the year of 2014 so they could be plenty different based on this year’s number of sales for each brand.

From the article "Google Makes Up 23% Of US Streaming Devices Sold In 2014" by Justin Diaz.

Previously In The News

Wireless Displays Streamline Setups for Meetings

Parks Associates says that as smartphones and tablets become the norm at most organizations, organizations are beginning to deploy wireless display technology in the workplace. “It used to be that...

Most people want their car to connect to the Web

40 million people are already driving cars with some connected features, most of them connecting through your smartphone. Plus, 64% of people who have a broadband connection at home want a built-in co...

Smartphones driving consumer demand for connected cars to an all-time high

According to new Parks Associates research published ahead of the 2016 International Consumer Electronics Show (CES), 44% of car owners in US broadband households already have some a connected car fea...

Netflix Beware, Hulu Is the Dark Horse That Will Take Over 2016

On the other hand, achieving such a feat may not be as easy it seems. Data published by Parks Associates highlights that during the past 12 months, approximately 50% of Hulu’s subscribers have not opt...