Providing market intelligence for more than 35 years

In The News

Google Makes Up 23% Of US Streaming Devices Sold In 2014

Google’s Chromecast may have been the most popular streaming device of its kind for some time, but that no longer seems to be the case. This shouldn’t be especially surprising given that there are a handful of other options out there now which take the form of an HDMI dongle that plugs directly into your TV, most notably Amazon’s Fire TV Stick, and ROKU’s 3500R streaming stick. That’s also in addition to other streaming devices like the Amazon Fire TV, ROKU’s other streaming media boxes and Apple’s Apple TV. According to a recent report from Parks Associates, the streaming media device brand which holds the top spot is actually ROKU , with Google trailing close behind in second and Amazon coming behind them both at number three.

All together the three devices reportedly make up a total of 86% of sales of the streaming device market, but separately ROKU’s devices hold about 34 percent while Google takes up 23 percent. Amazon’s percentage isn’t listed but the chart shows that they clearly come in ahead of Apple, and the four companies mentioned are the only four brands reported according to Parks Associates. It’s worth mentioning these are also recorded sales and shipment numbers from the year of 2014 so they could be plenty different based on this year’s number of sales for each brand.

From the article "Google Makes Up 23% Of US Streaming Devices Sold In 2014" by Justin Diaz.

Previously In The News

On-Demand Webinar: Data and Privacy Protections: Building a Trusted Smart Home

Data and Privacy Protections: Building a Trusted Smart Home, co-hosted Park Associates and Iris Powered by Generali, provides insight into the changing relationship that brands and service providers n...

Pluto TV’s Most Popular Channels Revealed

In October, research firm Parks Associates said in the past month, 31% of U.S. households reported watching an ad-supported video on demand or a free ad-supported streaming service – a 13% increase fr...

Parks Associates: Smart Home Sales to Hit $12.6B in 2027

Parks Associates’ new research report has unveiled a promising outlook for the smart home market, projecting an annual revenue of $12.6 billion in 2027 for core smart home product categories. The Inte...

NFL Football is Winning More Fans Thanks to Widening Broadcast TV and Streaming Reach

By 2027, revenue from sports streaming services overall is expected to reach 22.6 billion, according to data from Parks Associates. Purchasing sports media rights is becoming a leading acquisition...