Providing market intelligence for more than 35 years

In The News

Google's Super-Sized Nest Hub Draws Mixed Reviews

Google has included a hardware switch on the unit that shuts off both the camera and microphone.
"The ability to shut off both the camera and the microphone will appeal to those who have privacy concerns regarding these devices," said Dina Abdelrazik, research analyst at Dallas-based Parks Associates, a market research and consulting company specializing in consumer technology products.

"Privacy concerns with always-on listening devices is a key barrier to adoption of voice-first devices," she told TechNewsWorld. "Consumers harbor little trust for device manufacturers in accessing and managing their personal data."

From the article "Google's Super-Sized Nest Hub Draws Mixed Reviews" by John P. Mello, Jr.

Previously In The News

US Internet Households Prioritize Utility Apps for Energy Monitoring

Recent research reveals a significant trend among US internet households: 42% prefer their electricity provider or utility to supply an app for monitoring energy usage. This insight stems from a detai...

Parks Says ESPN+ No. 1 Sports Streaming Service Among U.S. Internet Households

Disney’s standalone sports-streaming service is the No. 1 such platform among U.S. internet households, according to new data from Parks Associates. The platform (19%) topped NFL+ (10%), according to...

ESPN+ leads US sports streaming as cable sports audience shrinks

A new Parks Associates study reveals that 19% of US internet households subscribe to ESPN+, making it the leading sports-specific streaming service. NFL+ follows with 10%, as streaming continues to re...

Sports streamers are keeping more subscribers after seasons end

New data from Parks Associates shows use of sports streamers is on the rise. For a long time, sports leagues were leery of streaming platforms, knowing they could make more revenue by putting games...