Providing market intelligence for more than 35 years

In The News

Google to unveil home-audio service

Google is investing in new tools that provide online songs, movies and television shows as users increasingly access various screens for consuming media, a competitive area that has also attracted rivals including Apple and Amazon. com.

Chromecast, unveiled in 2013, has emerged as the number two media-streaming device, with 20 per cent of sales to US homes with broadband access during the first three quarters of 2014, according to Parks Associates.

From the article "Google to unveil home-audio service."

Previously In The News

Viewers lament Super Bowl video lags. Can streaming really handle big scale live events?

Livestreaming is not what these services were built for. And especially when millions of people are watching at once, that puts pressure on their technical infrastructure, says Eric Sorensen with Park...

Disney and FOX Don’t Think Their New Sports Bundle Will Wreck Cable TV. Are They in Denial?

Consulting firm Parks Associates found 40% of US traditional pay-TV subscribers still watch live sports via Legacy pay TV. “This could be a win for the sport streaming consumer searching for their...

46% of pay-TV subscribers show interest in smart more control features, survey finds

In recent findings by Parks Associates, a trend among pay-TV subscribers underscores a growing inclination towards integrating smart home and security functionalities within their TV services. The...

Interest Is Growing for a More Interactive TV-Watching Experience

New data from research firm Parks Associates found that 46% of cable TV subscribers find emerging home control and interactive features, provided through their TV service, appealing or very appealing....