Providing market intelligence for more than 35 years

In The News

Google to unveil home-audio service

Google is investing in new tools that provide online songs, movies and television shows as users increasingly access various screens for consuming media, a competitive area that has also attracted rivals including Apple and Amazon. com.

Chromecast, unveiled in 2013, has emerged as the number two media-streaming device, with 20 per cent of sales to US homes with broadband access during the first three quarters of 2014, according to Parks Associates.

From the article "Google to unveil home-audio service."

Previously In The News

Most Broadband Homes Have Pay TV and OTT Subscriptions

More than half of all U.S. homes with broadband subscribe to both a pay TV service and at least one over-the-top video service, according to a new study by Parks Associates. In its OTT Video & TV E...

YouTube TV goes live in Google's biggest swipe at Comcast yet

The name YouTube alone carries weight as a signifier of people’s viewing habits migrating online. And for networks taking part in YouTube TV’s launch, that could make coming aboard the service seem li...

What percentage of people pay after free Netflix trial ends?

Almost one out of three people who use a free trial to try out a streaming video service end up subscribing, researcher Parks Associates said Monday. That "sizeable portion" of trial users dwarfs the...

Hulu Adds (Mostly) Ad-Free Subscription Service

Hulu CEO Mike Hopkins chalked up the exceptions to rights held by studios on select series. “They have other commitments that they couldn’t free them up for a complete commercial-free offering,” he sa...