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Half Of NAmerican Broadband Homes To Be Smart Homes By 2020

Half of North American broadband households are projected to be smart homes by 2020, according to Parks Associates. The study found that smart home product ownership rose from 16 percent to 19 percent of US broadband homes in 2015, and 44 percent of households that do not have a smart home device plan to buy one this year.

From the article "Half Of NAmerican Broadband Homes To Be Smart Homes By 2020" by www.telecompaper.com

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

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