Providing market intelligence for more than 35 years

In The News

Half Of NAmerican Broadband Homes To Be Smart Homes By 2020

Half of North American broadband households are projected to be smart homes by 2020, according to Parks Associates. The study found that smart home product ownership rose from 16 percent to 19 percent of US broadband homes in 2015, and 44 percent of households that do not have a smart home device plan to buy one this year.

From the article "Half Of NAmerican Broadband Homes To Be Smart Homes By 2020" by www.telecompaper.com

Previously In The News

Housing 3.0: Where Technology Drives Construction, Operations, UX, And Revenue Opportunities

Elizabeth Parks, president and chief marketing officer at market research firm Parks Associates, says that consumers expect Uber-like experiences where technology is built in the experience and works....

Video Doorbell Adoption Rises to 20% in U.S.

Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...

Man Could Face Prison Time for Reselling Thousands of Hacked Streaming Service Account Logins

Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023,  according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...