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Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

June 27, 2016

OTT

streaming

SVOD

subscription

entertainment

That 50 percent figure gets a lot of play: In April 2015, Parks Associates reported that 50 percent of U.S. broadband-enabled homes had an SVOD subscription. In March 2016, NPD Group reported that 52 percent of broadband-enabled U.S. homes have at least one TV connected to the internet.

From the article "Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen" by Troy Dreier.

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Half Of U.S. Homes Have Access To SVOD Services, Says Nielsen

Previously In The News

Report: Pay-TV Subscriptions to Drop 27% by 2024; Streaming Apps to Pick Up the Slack

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

Smart Home Evolution: Elephant in the Room

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