Providing market intelligence for more than 35 years

In The News

Hardware as a Service Could Be the Whitespace Your CE Business is Looking For

If new research from Parks Associates is to be believed, local consumer electronics retailers, integration companies, and manufacturers in the smart home space could find themselves an entirely new potential bucket of revenue that fills a major need for consumers. Hardware as a Service (HaaS, we’ll call it), essentially flips the present-day retail model on its head. Instead of selling products to consumers—specifically in the smart home space—businesses or brands may want to consider offering service packages based around those same products.

From the article "Hardware as a Service Could Be the Whitespace Your CE Business is Looking For" by Rob Stott.

Previously In The News

Roku IPO: Shares jump 68% as investors bet the firm can fend off Amazon, Apple and Google

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. “Over the past two-and-a-half years, Roku has expa...

Roku IPO: Shares jump 68 percent as investors bet firm can fend off rivals

Analysts say Roku has shown great upside by diversifying its revenue away from chiefly hardware to partnerships and advertising over its platform. "Over the past two-and-a-half years, Roku has expa...

Cord-Cutting: How Far Will It Go?

In another telling study late last month, Parks Associates found that more than half of all US OTT households now subscribe to multiple OTT services, up from just 20% three years ago. Of these multi-O...

Tivo Drops New TV Platform Ahead of CES

User experience defines the operator’s video services for consumers,” said Brett Sappington, senior director of research at Parks Associates. “Every pay-TV service and streaming video service is worki...