Providing market intelligence for more than 35 years

In The News

Has The Smart Home Found A New Voice?

"Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, including home assistants," said Stuart Sikes, President, Parks Associates.

Although the Internet of Things (IoT) is still bigger in terms of buzz than device sales beyond smart thermostats and security systems, familiarity with - and more importantly satisfaction with -- voice recognition systems on our phones is already helping companies like Amazon and Google get a foot in the front door, according to Parks Associates.

From the article "Has The Smart Home Found A New Voice?" by https://sg.news.yahoo.com

Previously In The News

Roku Swings to Second-Quarter Loss on Slower Ad Spending

San Jose, Calif.-based Roku is the nation’s largest maker of streaming hardware—accounting for about 37% of the U.S. market, according to Parks Associates—but it derives most of its revenue from adver...

Parks: Netflix Is OTT Leader In The US

Parks Associates announced OTT data showing that at the end of 2015, approximately 20% of US broadband households had cancelled at least one OTT video service in the past 12 months. In 2Q 2015, 18% ha...

Voice Recognition Software Drive New IoT Use Cases

“Over 70% of voice-recognition users are satisfied with the experience of using this solution on their smartphones, which is driving experimentation with this functionality on other platforms, includi...

You don’t have to feel guilty about sharing your TV log-in

Last year, research firm Parks Associates found that 16 percent of U.S. households with broadband admitted either borrowing video log-ins or sharing their own credentials. For many people under 40, sh...