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HBO Max: Everything to know about HBO's new, bigger streaming app

But two crucial streaming devices don't have HBO Max. Neither Roku nor Amazon Fire TV devices support HBO Max, even though those devices represent the vast majority of streaming devices in the US. Researcher Parks Associates estimated that nearly 70% of installed streaming TV devices in the country were either Roku or Amazon Fire TV products last year, and the companies have more than 80 million active users between them.

From the article "HBO Max: Everything to know about HBO's new, bigger streaming app" by Joan E. Solsman.

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Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...

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