Providing market intelligence for more than 35 years

In The News

HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services

In an update today of its ranking of subscription OTT services in the U.S., Parks Associates said HBO Now and Starz have entered the top five, trailing only streaming giants Netflix, Amazon and Hulu.

Showtime and CBS All Access are now Nos. 7 and 8 on the list, respectively, and the WWE Network has fallen out of the top 10 as original scripted fare proves a strong draw for subscribers. While Parks does not include subscriber tallies along with its rankings, there is a significant spread between Netflix at No. 1 — 58.5 million subscribers as of Sept. 30 — and the rest of the pack. After about two to three years in the marketplace, HBO Now, Starz, Showtime and CBS All Access are each in the single-digit millions of subscribers.

From the article "HBO Now And Starz Enter Top 5 In Ranking Of U.S. SVOD Services" by Dade Hayes.

Previously In The News

How Home Security Upgrades Can Help You Sell Your Home

A Parks Associates study revealed that households are more concerned with physical security, which has led to an uptick in the security system adoption rate. From the article, "How Home Security Up...

New White Paper Offers Insights on Commercial Opportunities for Custom Installers

Parks Associates has released a new complementary white paper entitled “Smart Spaces: New Opportunities for Custom Integrators.” This white paper, sponsored by Nice, explores the significant growth op...

Apple now has 69% of the smart tag market among US Internet households

Smart tag adoption rose to 12% in US Internet households last year with Apple still leading the market, according to Parks Associates.    The research group says that’s up from 7% in 2022. C...

Apple Dominates Smart Tag Market With AirTags

Parks Associates reported Monday that 69% of smart tag buyers in late 2024 bought an Apple AirTag. That compares with 45% of buyers in early 2022. "Predictably, iPhone users prefer to use Apple's A...