Providing market intelligence for more than 35 years

In The News

HDR standards: Competitive tempo picks up in 2018

For content distributors, the decision-making process goes like this, said Brett Sappington, senior research director at Parks Associates.

“Typically, device makers support multiple formats out of fear that they will miss the ‘right’ format that ultimately wins out,” Sappington said. “So [TV] manufacturers are the first line to pare the least popular formats.”

Next in line are content distributors that “want to support a small number of formats due to the cost and effort in reformatting files for delivery,” he said. “But like CE makers, they don’t want to invest in less popular formats, so distributors will work with content producers to figure out which formats to support.”

From the article "HDR standards: Competitive tempo picks up in 2018" by Joseph Palenchar.

Previously In The News

5G Fixed Wireless Access Market May See a Big Move | Mimosa Networks, Samsung Electronics, Huawei, Cisco

10th June 2020, Nokia had announced new research highlighting 5G Fixed Wireless Access (FWA) as the most desirable 5G use case amongst consumers globally. The study, which was conducted by Parks Assoc...

Prime Video Continues to Best Netflix in US Subscriptions; 89% of Broadband Households Are Streaming

New data revealed by Parks Associates shows that while Netflix may be the top global streaming platform, it doesn’t have the most subscribers of any domestic service. New data from Parks Associa...

Prime Video stays top of Parks Associates’ List of US Subscription Video Services

Amazon’s Prime Video has retained the top spot in Parks Associates’ Top 10 List of US Subscription Video Services with Paramount+ moving ahead of ESPN+ for the first time. The research firm rep...

Data: Prime Video leads SVoD subs in US

Parks Associates has released its latest list of the top 10 US subscription streaming video services, based on estimated numbers of subscribers through September 2023 from the firm’s Streaming Vid...