Providing market intelligence for more than 35 years

In The News

Health wearables could revolutionise lives if consumer data remains confidential

However, convincing consumers to share that data willingly could prove to be a huge potential stumbling block.

Research published this week by Parks Associates finds that the greater the amount of data a device collects, the less willing a user would be to share it in return for a health insurance discount.

For example, 42 per cent of pedometer owners would be willing to share data, but that drops to 26 per cent for those who use a sleep quality monitor. What's more, 35 per cent of US broadband homes said that they are "very concerned" about their personal health information remaining confidential.

From the article "Health wearables could revolutionise lives if consumer data remains confidential."

Previously In The News

Bringing WiFi Routers Out of the Shadows

What’s interesting, then, is recent data from Parks Associates that showed what a massive opportunity the industry has when it comes to pushing the latest in in-home WiFi technology. While roughly 70...

3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months

A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates. The r...

Is in-home delivery driving security spending?

It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a s...

DIY No-Contract Security Projected to Expand Pro Monitoring Services

Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...