Providing market intelligence for more than 35 years

In The News

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it comes to healthcare technology.

According to Parks Associates, more than 40 million current smartphone owners use at least one wellness or fitness app (including 25% of heads of household), a figure that will likely grow as more products — including Apple’s smartwatch — come to market.

Health and fitness devices accounted for about 4% of all machine-to-machine connections in the U.S. last year, according to the firm. That number is projected to double over the next five years as the healthcare industry matures. 

From the article "Healthcare Is New Wireless Opportunity" by Aaron Baar.

Previously In The News

Consumers Prefer Connected TV Over 3D

Despite all of the options available to get one’s visual entertainment, television still is one of the most popular devices out there. According to new consumer research from Parks Associates, 20% o...

Consumers Want Professional Tech Support

As consumer electronics become more complex and interconnected, people are showing a desire for some sort of professional solution to assist with getting all of their devices to work together....

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...