Providing market intelligence for more than 35 years

In The News

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it comes to healthcare technology.

According to Parks Associates, more than 40 million current smartphone owners use at least one wellness or fitness app (including 25% of heads of household), a figure that will likely grow as more products — including Apple’s smartwatch — come to market.

Health and fitness devices accounted for about 4% of all machine-to-machine connections in the U.S. last year, according to the firm. That number is projected to double over the next five years as the healthcare industry matures. 

From the article "Healthcare Is New Wireless Opportunity" by Aaron Baar.

Previously In The News

Why I'm Glad Apple Inc. Killed Its Smart TV Plans

There's simply no reason for Apple to jump into the crowded low-margin battlefield of smart TVs when it can sell its hardware at gross margins exceeding 40%. Steve Jobs reportedly once told employe...

Consumers Share Log-Ins For OTT Services, Slice Into Revenue

The over-the-top devil is in the details. While OTT services are rapidly rising in use, so is consumers’ savvy in piggybacking onto their friends’ and family’s OTT subscriptions. More than 57%...

Over-The-Top TV Revenues Forecast To Hit $19B In 2019

New research shows that TV homes with broadband are increasingly signing onto over-the-top TV (OTT) service -- with and without traditional pay TV services. In the U.S., 57% of current traditiona...

Worldwide Over-The-Top Revenue Balloons

In related news, Parks Associates released its new report finding that 1.6 billion people worldwide watch online video on connected devices. That’s more than 20% of the world’s population. Seem...