Providing market intelligence for more than 35 years

In The News

Helping Consumers Understand the Value of Smart Meters

As cities across the United States continue to introduce smart meters, consumer adoption and satisfaction are keys to making a successful transition to the smart grid. Utilities can help with adoption by implementing time-variant pricing. However, a major barrier to a successful implementation is getting consumers to opt-in.

According to Parks Associates, nearly two-thirds of broadband customers in the United States are willing to pay for a smart energy management service, but a lack of information and knowledge is hindering progress. The value of the smart grid is clear to utilities. However, despite the numerous benefits, smart meters still raise concerns for many mainstream consumers. Many don’t fully understand how they work, why they are needed and how it will benefit them.

From the article "Helping Consumers Understand the Value of Smart Meters" by Marcus Scheiber.

Previously In The News

Cablers Gain Broadband Subs; Live Video Viewing Rises for Pay-TV Operators

In related news, about 10% of broadband homes say they want to increase to even faster high-speed services in the next year, according to a study from Parks Associates. Meanwhile, about 11% of pay TV...

Watch, Meet Smartwatch: Fossil and Misfit Think They’re A Perfect Match

Harry Wang, director of mobile and health products research at Dallas-based Parks Associates, said the digital fitness tracker is the fastest-growing category in the connected health device market, an...

AT&T's Mega-Deal With Time Warner Banks On Your Connected Future

"You have industries that weren't traditionally impacted by each other all colliding and trying to figure out how to benefit from this change, while at the same time trying to protect their existing c...

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...