Providing market intelligence for more than 35 years

In The News

Here's how Apple wants to turn your home into one giant iPhone

Although Internet-connected home appliances aren't widespread yet, adoption is set to take off this year, according to research from Parks Associates. According to the firm, 40% of broadband households in the US are planning to buy a smart home device in 2015, compared to the 16% of households that have them now.

From the article "Here's how Apple wants to turn your home into one giant iPhone" by Business Insider.

Previously In The News

Parks: 71% of U.S. Internet Households Use an SVOD Service

The use of subscription streaming VOD services is the norm among U.S. internet households. New data from Parks Associates found that 71% internet households use an SVOD service, 42% use an ad-supporte...

InnoPhase IoT Adds Matter v1.2 Support to STM32U5 with Talaria TWO Wi-Fi Platform

The smart home remains a very fragmented landscape, and Matter is a critical industry effort to unlock more value. Parks Associates research shows 54 million internet households in the US have at leas...

Google finally has a successful long-term product, so now it's killing it

A recent survey report from Parks Associates mentions that Roku is the most popular brand of streaming media players, followed by Amazon. The sample size is low, at 8,000 American households, but it s...

Study: Roku is the Most Popular Brand of Streaming Players

Roku is the most popular brand of streaming media players, according to a study from the Tech Eco System Dashboard from Parks Associates. “Historically, Amazon and Roku have dominated the streaming...