Providing market intelligence for more than 35 years

In The News

Here's how banks can reinvigorate deposit growth with incentives

Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than 85% of US millennials now subscribe to at least one streaming video on demand (SVOD) service, with more than half taking at least two, per Parks Associates. 

From the article "Here's how banks can reinvigorate deposit growth with incentives" by Rachel Green.

Previously In The News

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...

Parks Associates reveals the Top 10 OTT subscription services

Disney+ has moved into the top three of OTT services, according to new research from Parks Associates. “While the Disney+ content portfolio may have allowed it to leapfrog stablemate Hulu in 2021 r...

US pay-TV to decline by 27% in 10 years

Parks Associates says its forecast will represent the lowest penetration in a decade, representing a 27% fall. “There has been substantial innovation over the years, but streaming’s debut changed t...

Only 4% Of People Share Passwords For Services Like Netflix Outside Their Families

Last year, a report from Parks Associates estimated the industry would lose $500 million to password sharing in 2015. This data suggests that might be a bit of an overstatement given the likelihood of...