Providing market intelligence for more than 35 years

In The News

Here's Why Amazon and Google Could Dominate Home Security

Research from Parks Associates shows consumers who plan a home security purchase within the next year are twice as likely to buy a smart-home product, such as video doorbells, cameras, or door locks, than they are to buy a professional monitoring service, like those offered by ADT, Brinks, and Vivint.

The trend also has the potential to help lift Arlo Technologies (NYSE:ARLO), which has had a rough go since it was spun off from Netgear last year -- it's lost three quarters of its value since its August IPO. But Arlo, a security-camera maker, has placed its chips on high-priced, high-end systems at a time when the public is looking for low-cost solutions.

From the article 'Here's Why Amazon and Google Could Dominate Home Security" by Rich Duprey.

Previously In The News

‘You could hear a man’s voice coming from our cameras’: Woman issues warning to everyone who has security cameras

In 2023, Parks Associates claimed that 20% of American households now have video doorbells.  From the article, "‘You could hear a man’s voice coming from our cameras’: Woman issues warning to every...

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain point...

The 2024 Guide to Smart Home Technology for Apartments

In a 2023 SmartRent and Parks Associates survey, 79% of apartment residents said they wanted seamless connectivity, and 48% said they’d pay $79.99 monthly for 1 gigabit WiFi service. From the Smart...

Vantiva Launches Smart Security Camera for Self-Storage

“Consumers are increasingly willing to pay for video features and coming to expect always-on monitoring. For example, video doorbells are now the most common smart home devices, with 22% of households...