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Holiday Stats: Millennials to Buy Smart Home Devices

November 14, 2017

Parks Associates' holiday shopping research shows that millennials will lead the smart home and CE purchasing the holiday season, with 46 percent reporting high intentions to buy at least one device and 36 percent planning to give one as a gift.

The IoT research firm, which surveyed U.S. broadband households on their purchase intentions for this holiday season, found one-third of U.S. broadband households report a high intention to purchase a CE or smart home device this holiday season.

From the article "Holiday Stats: Millennials to Buy Smart Home Devices."

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Holiday Stats: Millennials to Buy Smart Home Devices

Previously In The News

Parks: Live-Streamed Video Consumption Increases to 40% Among Internet Households

Is It Time to Bring Back the TV Antenna?

The Sound Of The Internet Of Things (And Why It Matters For Brands)

Is The Increasingly Crowded Streaming Marketplace Going to Turn Consumers Back to Piracy?

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