Providing market intelligence for more than 35 years

In The News

Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo | Analysis

All the while, consumer interest never matched the industry’s passion for the technology. The pandemic might have seemed like a prime opportunity to plug in and disconnect, since actual reality didn’t have a lot going for it. But after a jump in 2021, VR headset sales fell 2% last year to $1.1 billion, according to the NPD Group — a far cry from the near-$100 billion market once forecast. Only one in seven households even had a VR headset in 2022, according to Parks Associates. That limited reach means limited appeal for mass-market entertainment distributors.
 
Sheer lack of interest may be the biggest factor holding VR back. A Parks Associates survey found that among consumers who hadn’t tried VR, 47% said the reason they hadn’t bought VR equipment is that they saw no use for it. Among those who had tried it, 37% cited the same reason. Far fewer people cited cost, discomfort or a lack of content as a barrier, suggesting that the problem with virtual reality can’t be solved merely by improving the technology or throwing money at creatives to build more VR experiences.
 
From the article, "Hollywood Turns the Page on the Metaverse – and Disney Just Got the Memo," by Owen Thomas.

Previously In The News

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive