Providing market intelligence for more than 35 years

In The News

Hot Housing Innovations At CES Reimagine Smart Energy Use

Chart of connected devices per US household since 2015

The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management.

Research group Parks Associates hosts a day of sessions at CES called the CONNECTIONS Summit, which identified some of those hot home technology trends. Two of the most popular home technology advancements center around smart home innovations and energy management.

Parks Associates collects and publishes data that validates those trends. For example, smart home devices are now staples in 42% of U.S. internet households, and the average household now has 17 connected devices.

One trend that is now at the top according to Parks Associates is new advances in home energy management and efficiency, driving the adoption of smart home solutions.

Parks Associates tracks the challenges in device integration and management. It sees the rise of Smart TVs as central control hubs and the adoption of interoperability standards like the Matter protocol as the next part of the evolution to simplify very complex smart home ecosystems.

From the article, "Hot Housing Innovations At CES Reimagine Smart Energy Use" by Jennifer Castenson

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...