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Household Spending on Streaming is Going Down

Users now spend an average of $73 a month on streaming, compared to $90 a month in 2021, according to recent data from the research firm Parks Associates, which conducts surveys of 10,000 US internet households each quarter.

At the same time, one-third of these households used at least one free ad-supported service by the end of 2022, Parks Associates found, marking the fourth year in a row that free ad-based services have seen market-share growth.

More than 40% of ad-based OTT service users said there were “far too many ads,” and a higher percentage said they thought ads were too often not relevant to them, Parks Associates found. With that said, many free ad-supported services still have more competitive CPMs compared to subscription streaming services with ad tiers.

From the article, "Household spending on streaming is going down" by Kelsey Sutton

Previously In The News

Forget the Streaming Wars—Pandemic-Stricken 2020 Lifted Netflix and Others

About 60% of U.S. households currently use Netflix, according to research firm Parks Associates, and it still holds a sizable lead over most of its rivals—though some new entrants are gaining ground f...

A New Service Seeks to Streamline Your Streaming

The coronavirus pandemic has been a boon for major streaming services, including Netflix Inc., Disney’s Hulu and Amazon.com Inc.’s Prime Video, whose subscriber base soared last year in the midst of g...

Home Security Company ADT Betting on Google Partnership to Build Revenue

Home security systems have historically required professional installation, but the rise of smartphone-connected and do-it-yourself products in recent years has expanded the market, according to Jenni...

Roku Pays to be a Player

Roku still inhabits an enviable position in the streaming wars. The company powers about 38% of streaming devices and connected TVs in the U.S., according to Parks Associates, representing a leading m...

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