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How a Former Amazon and Roku Star Could Revive Apple TV

Left without an update in 2016, the still-sexy-looking black set-top box grabbed just 12% of the Internet-connected TV market, lower than in 2015 and trailing both Google's Chromecast and Roku, according to eMarketer. Parks Associates, another market tracker, put Apple fourth, behind also Amazon's Fire TV line. Apple did update the box's software before the holidays. But its focal point, a new app called TV, seemed to confuse more than entice.

From the article "How a Former Amazon and Roku Star Could Revive Apple TV" by Aaron Pressman.

Previously In The News

SVODs Are Hot, But Subscribers Are Still Fickle

A new study from Dallas-based research firm Parks Associates has found that 20% of US broadband households (approximately 90 million homes) cancelled at least one OTT or SVOD subscription in 2015....

Viacom To Target Ads On Roku Streaming Boxes

“With this partnership, we can deliver more relevant messages to Roku consumers for products and services that interest them,”said Kern Schireson, Viacom’s executive vice president of data strategy an...

Privacy Is IoT’s Highest Hurdle

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Brad Russell, research director, Connected Homes, Parks Associates, said: “Canada’s security market is stable but with high attrition rates, which makes market expansion difficult, and the security pr...

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