Providing market intelligence for more than 35 years

In The News

How Attractive is 5G Fixed Wireless?

How attractive is 5G fixed wireless as a substitute product for existing fixed network internet access? Substantial, according to a new Parks Associates survey.

According to Craig Leslie, Parks Associates senior research analyst, "once the technology is explained to them, almost half are interested in replacing their fixed-line internet service with 5G home services."

As always, consumers say they will take certain actions, and then do not; or say they will not do some things, and then do them. So it is difficult to make too-certain predictions about consumer behavior related to 5G fixed wireless, when consumers are not required to consider price, retail packaging and other elements of service.  

From the article "How Attractive is 5G Fixed Wireless?" 

Previously In The News

Do you share your TV logins with friends and family? Cable operators are coming after you

About one-third of internet users stream cable TV without paying for it by using credentials of someone they don't live with, according to Parks Associates. The TV industry's losses from password shar...

Should AT&T listen to activist investor or stay the course?

HBO Max has become the bellwether that investors are watching to see whether AT&T can execute its entertainment vision. “Out of all their financials, it’s just a small part of AT&T,” said Brett Sap...

Apriva and CardSmith Bring Mobile Payment to Campus Cards

The leading provider of Cloud-Based campus card payment solutions, CardSmith, and Apriva, the leading provider of end-to-end wireless transactions and secure information solutions, announced that they...

The Apple TV is lagging behind its biggest rivals

When it comes to streaming set-top boxes, the Apple TV may get most of the attention, but it's not the device used by most in the US for streaming video. According to a new study by the research fi...