Providing market intelligence for more than 35 years

In The News

How Connected Health Services Can Provide Opportunities for Traditional Security Providers

For traditional home security providers, the emergence of connected health products and monitoring services gives a new opportunity to serve consumers at home.

The number of Americans age 65 and older is expected to double, according to research from Parks Associates, resulting in the growing use and need of various connected health solutions, including PERS.

Over the next several decades, there will be an increased need and demand for smart home devices, on-demand services and security-related solutions aimed at improving the quality of life for seniors and enabling independent living.

From the article 'How Connected Health Services Can Provide Opportunities for Traditional Security Providers" by Dina Abdelrazik.

Previously In The News

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...

Fox News Takes on Late-Night Comedy With Right-Leaning Show

“The country is divided, almost in half,” said Steve Nason, research director at Parks Associates, a market-research firm. “There’s certainly a place for other perspectives.” From the article "Fox...

Netflix Is Winning Streaming’s Own ‘Squid Game’

Netflix has been criticized for not having enough enduring franchises like Marvel and Star Wars. Having those would certainly aid its efforts to expand into merchandise licensing, which is one of Walt...