Providing market intelligence for more than 35 years

In The News

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales. 

If you think that you are seeing more Teslas, Chevy Bolts and other EV vehicles on the road, you are not wrong. A story published by Car and Driver in August 2022 cites data from Automotive News states that over the first three months of 2022 EV sales increased by 60%. So, how is the shift in auto sales relevant to the custom integration industry? Savant notes that a recent study from Parks Associates finds EV owners are twice as likely to own or be interested in smart home technologies, which opens the door for installations for products such as EV charging stations — a product  category the company recently entered in its latest power initiative.

From the article, "How EVs Will Forever Change the Smart Home," by Robert Archer.

Previously In The News

How to succeed in the 50+ healthcare market

The population of the United States is aging in a profound way, helped along by a bolus of baby boomers now between 53 and 71 years of age. It’s a huge opportunity for innovative startups, though i...

Study: Netflix Has Lowest Churn Rate Among OTT Services

Brett Sappington, senior director of research at Parks Associates, said: “Several factors contribute to OTT video service churn by consumers. In some instances, consumers are experimenting with new se...

Sling TV, Showtime, CBS Gaining Ground in OTT Share

Parks Associates has updated its top 10 list for subscription OTT video services, based on the number of subscribers, with Netflix holding the lead spot while Sling TV, Showtime and CBS moved up or en...

How Tubi TV Plans To Take On The AVOD Market

Tubi TV knows that not everyone wants to pay for premium content. “We see a strong desire among viewers who want free content, whether they’re viewers in search of value or subscription viewers who...