Providing market intelligence for more than 35 years

In The News

How EVs Will Forever Change the Smart Home

According to Parks Associates, EV owners are twice as likely to also own smart home equipment, meaning playing into EVs in the home could potentially help integrators garner higher sales. 

If you think that you are seeing more Teslas, Chevy Bolts and other EV vehicles on the road, you are not wrong. A story published by Car and Driver in August 2022 cites data from Automotive News states that over the first three months of 2022 EV sales increased by 60%. So, how is the shift in auto sales relevant to the custom integration industry? Savant notes that a recent study from Parks Associates finds EV owners are twice as likely to own or be interested in smart home technologies, which opens the door for installations for products such as EV charging stations — a product  category the company recently entered in its latest power initiative.

From the article, "How EVs Will Forever Change the Smart Home," by Robert Archer.

Previously In The News

Streaming is heading toward a breaking point with consumers

However, while work on that puzzle continues and multiple companies look for a way to get streaming subscribers to stay in one place, customer churn is still high. Or, as Parks Associates describes it...

91% of viewers like streaming aggregation, survey says

Not only are consumers saying video aggregators are simple to navigate across, but they also value having a single bill for all their apps. OTT bundling is a key source of revenue for pay TV and other...

Some NFL+ users struggle to watch games on the app

Consumer issues with accessing the NFL games are also indicative of a fragmented sports streaming landscape. Eric Sorensen, a senior contributing analyst with Parks Associates, noted in July how curre...

Apple earnings could offer clues on streaming performance

Consumers get a year of the streaming service for free with purchase of a new Apple device. Converting those users into paying customers might be tricky, said Steve Nason with Parks Associates....