Providing market intelligence for more than 35 years

In The News

How HAUS Is Helping Dealers Make A Smarter Home

Another recent Parks Associates report found that 70 percent of U.S. security dealers currently install or plan to install some type of interactive smart-home device or system within their residential offerings in the next 12 months; HAUS would like to provide the training and research for these dealers to make sure they understand the wants and needs of this new customer base. Daniels also mentioned the mechanical/electrical/plumbing industry, as well as smaller AV electronics companies looking to sell more modest, build-as-you-go systems.

From the article "How HAUS Is Helping Dealers Make A Smarter Home" by Adrienne Maxwell.

Previously In The News

Apple TV+ interface is more important to streaming video users than content

Research firm Parks Associates claims that the content of a streaming video service is less important than the user interface design and how easy it is to find something to watch. The report comes ahe...

The U.S. has nearly 300 OTT services to choose from

Using its OTT Video Market Tracker tool, Parks Associates has found that the number of OTT services in the United States has reached nearly 300. The firm said the total is more than double the amou...

HBO Now Has 800,000 Paying Subscribers Since April Launch

“In the past year we keep seeing more and more services coming up, more niche services,” said Glenn Hower, an analyst with market research firm Parks Associates. There’s Netflix, which has been str...

What Can Yahoo's Online Video Assets Do For Verizon?

Distributing its video out to its various websites could be a boon to Yahoo. Parks Associates' Brett Sappington predicted that traditional magazines may make a leap to presenting their content via onl...