Providing market intelligence for more than 35 years

In The News

How Having Local Storage Can Help You Better Stream Your Favorite Program

The ability to pause live TV and record programs is enabled by a Digital Video Recorder (DVR). Many DVRs are integrated into Set-Top-Boxes (STBs) and offered to TV subscribers as a bundled package by Pay-TV providers. This precipitated a rapid rise in DVR adoption. A 2016 study by LRG shows that 64% of U.S. Pay-TV subscribers have a DVR, compared to 45% in 2010. But time-shifting technology is evolving as well. As cloud services become more financially viable, Pay-TV service providers and operators are moving their infrastructure from traditional DVR STBs to cloud-based solutions. Recent Parks Associates research shows the number of Cloud-DVR subscribers worldwide will total 24 million by 2018. 

From the article "How Having Local Storage Can Help You Better Stream Your Favorite Program" by www.in.techradar.com

Previously In The News

Shopping By Voice Set To Explode

Voice shopping may also be hitting the road, as 57 percent of U.S. broadband households are interested in voice control features for their car, a new Parks Associates study shows. The biggest benef...

Tipping point: Video streamers are now in the majority as pay TV watching drops

Among those services, Netflix is the clear leader, with Amazon and Hulu next, according to a recent survey from Parks Associates. Deloitte found a concurrent "inflection point" for providers of tra...

Pay TV Providers Hanging On With Online Partnerships

New research from Parks Associates shows that 21 percent of U.S. pay TV subscribers subscribe to an online video service through their pay TV provider, up from 10 percent a year ago. The research f...

Buying a home? Sellers may use cameras, microphones to spy on house hunters

About 9.4 million U.S. homes, or 7.4% of the total, are equipped with Wi-Fi enabled cameras and mics, says Brad Russell, research director for Parks Associates, a consumer technology research firm. As...