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How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "How Hulu Is Ramping Up To Win And Keep Subscribers" by Reuters.

Previously In The News

Average Monthly Streaming Budget Plummets 30% as Viewers Turn to Ad-Supported Plans

New data from Parks Associates shows that most viewers are cutting back their budgets with ad plans, though many are also cutting back on the number of subscriptions. Every major streaming service...

Big U.S. wireless operators have capacity for 16 million FWA subscribers

According to a new Broadband Market Tracker from Parks Associates, FWA adoption through a mobile network operator hit 7.8 million U.S. residential home internet connections in the first quarter 2024....

Multifamily Properties Are Seeing Greater ROI From Smart Tech

Multifamily companies that deploy smart thermostats in common areas of their properties report energy cost savings of 18% to 20% annually and 20% to 30% reduction in energy use, according to a new whi...

Which Smart TV Operating Systems are the Most Popular?

The data is relatively similar to U.S. data from consumer technology market research firm Parks Associates, which also found Samsung in the lead for the U.S. market, but at a much higher rate of 35%....

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