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In The News

How Hulu Is Ramping Up To Win And Keep Subscribers

Luring and keeping customers is becoming harder as the online streaming market gets more crowded and subscribers, freed from cable television’s contract model, can cancel service with a click of the mouse.

The company, which plans to roll out the new live TV bundle of broadcast and cable network channels early next year, has one of the industry’s highest customer defection rates at 50%, according to research firm Parks Associates.

From the article "How Hulu Is Ramping Up To Win And Keep Subscribers" by Reuters.

Previously In The News

Are Consumers Right to Fear Connected Home Products?

According to a recent whitepaper by Parks Associates, “72 percent of smart home product owners are concerned with the security of personal data collected by their devices.” From the article, "Are C...

Christmas in July: Cheers to a Healthy New Year!

Currently, 51 percent of U.S. households have at least one connected health device, according to Parks Associates. Consumer awareness about the shift towards care in the home is growing and a new buzz...

Report: Smart Homes are Home Sweet Home for MDUs

Smart home devices are very popular and can contribute mightily to satisfaction with multi dwelling unit living, according to a white paper from Parks Associates and Cox Communities. In July, 2021,...

What Messi's MLS, Apple, Adidas deal means for everyone else

Research by Parks Associates, a market research and consulting company, showed that "annual sports OTT subscription revenue in the United States was $13.1 billion in 2022 and will almost double to app...

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