Providing market intelligence for more than 35 years

In The News

How mHealth developers can avoid ethical dilemmas

The ethical issues around mHealth are one reason consumers are wary of health devices, and many deal closely with the privacy of what is a person's most private information. A recent Parks Associates report found that about 35 percent of consumers say they fear their health data will not remain confidential if put online, and 23 percent of broadband household owners cite privacy and security concerns in using connected health devices.

The JMIR viewpoint's authors add that there currently is no regulation of mHealth devices or apps, and no guarantee that they provide clinically accurate information. However, this summer the U.S. Food and Drug Administration released guidelines for how it intends to regulate the marketing of mHealth apps that meet the definition of medical devices.

From the article "How mHealth developers can avoid ethical dilemmas" by Judy Mottl.

Previously In The News

U.S. Video Consumption Tops 43 Hours Per Week

U.S. internet homes are now viewing 43.5 hours of video per week across all devices, up by more than 6 hours since 2020, according to a new study from Parks Associates. “Video-viewing households re...

Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets

Last month, Parks Associates found that Frndly had the highest customer loyalty among vMVPDs. From the article, "Frndly TV Adds Local Stations to Streaming Lineup in 6 Markets" by Jon Lafayette

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...