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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

16% of Spanish pay-TV households become first-time subscribers in 2015

"First-time adoption of pay-TV is up among Spanish broadband households as is the penetration of pay TV overall," said Brett Sappington, director, research, Parks Associates and author of the report....

Two-thirds Of US Consumers Engage In Second-screen Activity On Monthly Basis

Nearly a fifth of pay-TV subscribers report that they have a mobile app from their service provider, up from 16% in 2014. The highest adoption was found to be among AT&T U-Verse and Verizon FiOS subsc...

TV Everywhere Reaches Two-Fifths Of US pay-TV Consumers

“Content providers have been extremely aggressive in promoting their authenticated catch-up services, which is helping create traction for authenticated TV everywhere services in the digital entertain...

Euro OTT Growing But Eclipsed By North America

The Parks OTT Video Market Tracker shows that 55% of UK broadband households and 51% in France are watching TV programming and films online and that 30% of broadband households in the former country a...