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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

Booming Spanish SVOD Faces Lack Of Pay-TV Culture

“What makes Spain unique in Western Europe is that about half of households have broadband but not pay-TV, one of the highest Internet-only household rates in Europe, according to research firm Parks...

US Pay-TV Dips As Antenna-Only TV Services Rise To 15% Of Broadband Households

In its latest round-up of the strength of cord-cutting in the country, 360 View: Entertainment Services in US Broadband Households, Parks found that antenna-only usage has steadily increased since 201...

Fifth Of US Broadband Households Cancel OTT Service In Last 12 Months

According to Parks Associates’ OTT Video Market Tracker service, the overall churn rate for OTT services has been stable for the past year, with top services Netflix, Amazon and Hulu actually reducing...

Apple May Be Prepping Siri for Smart Home Duty

Entry into the smart speaker market makes sense for a company with smart home aspirations. "As the success of Echo and Google Home took off, everyone expected Apple to follow suit," said Brad Russe...