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How to bundle successfully: Insights from leading subscription executives and Parks Associates research

July 18, 2024

OTT

streaming

bundles

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Bango

Bango is pleased to announce a groundbreaking new whitepaper. Based on interviews with leading subscription executives and first-party research from Parks Associates, it reveals some of the pain points and success criteria to consider when bundling.

From the Bango blog post, "How to bundle successfully: Insights from leading subscription executives and Parks Associates research" by Beccy Blount

Previously In The News

Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain

Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind. Roku accounted for 30% of streaming...

Mobile Payments Still Confusing, Still Growing

The category certainly shows positive momentum. Last month, Parks Associates released research that found that one quarter of U.S. smartphone owners use payment apps at least once monthly and that mor...

23% Of Millennials Are OTT-Only Broadband Households

Nearly a quarter of millennial heads of household are over the top (OTT)-only, which is higher than the national average of 15% among US broadband households. According to research from Parks Assoc...

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....

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About Parks Associates

How to bundle successfully: Insights from leading subscription executives and Parks Associates research

Previously In The News

Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain

Mobile Payments Still Confusing, Still Growing

23% Of Millennials Are OTT-Only Broadband Households

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

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